The First Season Profit System

Launch a Christmas Light Business That Profits $5,000–$12,000 Your First Season — Around Your Full‑Time Job.

I'm Mark. I've hung Christmas lights for 20 seasons in Johnson County, Kansas — 385 homes last season, roughly $120K every October through January, all built around a day job. This is the system I wish somebody had handed me in 2007.

20 seasons on the ladder
385 homes last season
85% of customers rebook
Founding enrollment closes August 15 — 15 spots
Book My 15‑Minute Fit Call →

Free. No payment on this page — we talk first.

📷 Photo slot: a golden-hour roofline lit up, or the flip-the-switch night shot.
Upload to GHL Media Library and replace this block with an <img> tag.
Where this started

2007. Housing crash. Four young kids. Christmas coming either way.

Honest answer: I didn't start this business because I had a vision. I started it because I was scared.

The crash took a big bite out of us. I had four kids under ten and a wife looking at me across the kitchen table saying, "The kids get a Christmas." Not a question. A fact I needed to figure out.

I didn't even own a ladder — I borrowed one. But I wasn't afraid of a roofline. So I knocked on doors and hung lights.

That first season I did 17 houses and cleared about $5,000. Doesn't sound like much until you understand what it bought — presents under the tree, and proof that people in nice neighborhoods will gladly pay a careful man to do a job they don't want to do on a ladder in the cold.

Twenty seasons later, that scared-dad side hustle does 385 homes and roughly $120K every October through January. Still built around a full-time job. Still the same math it was in 2007 — just more of it.

— Mark, lighting your world one bulb at a time. 💡

Here's the math that matters:

  • The average install runs $250 to $500 per house.
  • Customers pay a 50% deposit at booking — so the job funds the materials before you buy a single clip.
  • Book 15–25 homes your first season and $5,000–$12,000 profit is not a stretch goal. It's the middle of the range.
  • And one good season — one — pays for this course several times over. Do the math on where it went.
Before anything else

First, find out if your area is even a fit.

Here's the deal — this business doesn't work everywhere, and I'm not going to pretend it does. Before you spend a dollar on the course or a single clip, you run your town through my Green‑Light Test:

  • Territory

    Is there enough of the right housing within a tight drive of your driveway? Rooflines, not mansions — the sweet spot is nicer-than-average neighborhoods, not gated estates.

  • Neighborhoods

    Do people in your area already spend on their homes — landscaping, holiday décor, curb appeal? If they do, they'll spend on lights.

  • Competition

    Who's already hanging lights in your town, and how good are they? Some competition is a green light — it proves the market. Saturation is a red one.

And you won't be guessing. When you book your free 15-minute fit call, I'll send you the exact formula to calculate whether your town is a prime market for this business — so you know where you stand before we ever talk, and before any money moves. Fair?

What's inside

Four phases, locked to the actual season.

This isn't a binge-and-forget video library. Each phase unlocks when the calendar says it matters — because a Christmas light business runs on a calendar, not a whim.

  1. Phase 1 · The day you join

    Set Up

    • Set up the boring stuff right: LLC, insurance, business bank account
    • Your $2,000–$5,000 starter kit — exactly what to buy and what to skip
    • Get legit before you get busy — so October is about installs, not paperwork
  2. Phase 2 · September 1

    Book

    • The 20‑Season Pricing Formula — price with confidence, not guesswork
    • Fill 15–25 homes with 50% deposits before you hang a single light
  3. Phase 3 · October 1

    Earn

    • Installation training filmed on real installs — not a whiteboard
    • Running the season: scheduling, service calls, staying safe and sane
  4. Phase 4 · January

    Compound

    • Takedown and storage done so next year starts easy
    • The September Sellout System — how I rebook 85% of my customers before the season even starts

Bonus 1 — yours just for booking the call:

BONUS 1

The Exact Shopping List. Every clip, bulb, and tool I actually buy — links, quantities, and what to leave on the shelf. No guessing at the hardware store. You get it for booking the fit call, whether you join or not.

And that's just the first one. There's a stack of bonuses waiting inside when you enroll.

Book My 15‑Minute Fit Call →

Still free. Still no payment on this page.

The Filter

Read this part twice.

Here's the deal — you can't buy this course from this page. There's no checkout button anywhere on it. That's on purpose.

Before any money moves, you and I get on a free 15-minute call. By then you'll have already run your town through the Green‑Light Test — I send you the formula when you book. On the call we go over your results together. If your area can't support this business — wrong housing stock, market's saturated, whatever — I will tell you to keep your money. I've done it before and I'll do it again. I'd rather lose a sale than take $997 from someone I know can't win.

On that call I'll also show you my actual tax return. Not a screenshot, not a dashboard — the paper I file. Paper beats pixels. And for a few people each season there's an in-person option where you install with me on live jobs here in Kansas — I only offer it on this call, and I'm mentioning it now so nothing on that call is a surprise.

The plain-English refund policy: once you're in, the $997 is non-refundable. Not because I'm hiding — because all modules are unlocked the moment you enroll. The fit call exists so neither of us ever needs a refund conversation. Fair?
Two honest lists

Who this is for. Who it isn't.

This will work for you if:

  • You've got access to a truck, SUV, or van
  • You can give it 2–3 weekday evenings plus your weekends, October through December
  • A $2,000–$5,000 startup is accessible without stressing your family
  • You're fine on a ladder, in the cold, doing careful work

Keep your money if:

  • Your fall weekends are already spoken for — this business happens on them
  • Spending the startup money would hurt your household
  • You're shopping for passive income — there is nothing passive about a roofline in November
Founding enrollment

One payment. One good job covers it.

$997

Founding member price · goes to $1,497 when the founding build is done.
Founders lock in $500 off, permanently.

✦ 15 founding spots ✦ Closes August 15 — real calendar, not a marketing trick ✦ Fit call required before payment

Remember the math: the average install runs $250–$500, and you'll book 15 to 25 of them. One good season pays for everything you just read about — several times over.

Don't pay anything yet.

Book the call. Bring your town, your schedule, and your questions. I'll bring 20 seasons and a tax return. In 15 minutes we'll both know if this is your thing — and if it isn't, I'll say so and you'll keep your $997.

📷 Photo slot: Mark on the ladder, mid-install. Real photo, work clothes, no studio shot.
Book My 15‑Minute Fit Call →

Free · 15 minutes · Enrollment closes August 15

— Mark, lighting your world one bulb at a time. 💡

The First Season Profit System · Founding Group of 15 · Closes August 15 · $997 founding, $1,497 after · Fit call required · Non‑refundable after enrollment